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This store has earned the following certifications.
NOURISHING LIP PLUMPING GLOSS: America's Favorite Lip Plumper
Sheer, Creamy Formula
Experience the best in lip care and esthetics with our nourishing lip plumping gloss. Our unique formula is infused with top-quality ingredients to smooth and volumize your lips, giving you a silky, sheer finish in one swipe.
Lip-Maximizing Applicator
Our innovative applicator is designed to target key areas for a precise and smooth application, delivering instant lip enhancement with every swipe.
Approved by Nielsen US x AOC
Last 52 weeks ending 8/11/18, our lip gloss stands out among top beauty products.
AVAILABILITY: 16 ATTRACTION INSPIRED SHADES
16 Addictively Refreshing Lip Colors
Choose from a range of 16 shades, from subtle neutrals to pastel pinks, to achieve softer, fuller-looking lips and complement your natural look.
CRUELTY-FREE BEAUTY
Non-Sticky Formula with Natural Peptides and Hyaluronic Acid
Our non-sticky formula promotes natural lip health by stimulating collagen and filling in lips over time. Cruelty-free with no animal testing.
APPLY WITH TIPS & TRICKS
Begin at the Cupid's Bow
Start at the Cupid's bow and glide the applicator across your lips in a crisscross pattern, then along the outer corners, and finish on the bottom lip for perfect evenness.
WE ARE MILANI
Rooted in Diversity
Born in East LA, we celebrate the rich diversity of our neighborhood and the vibrant melting pot of Los Angeles. Our passion lies in making makeup accessible to everyone.
Real People, Real Beauty
Inspired by the ordinary lives of real people, not couture and top models. Beauty is for everyone, regardless of skin tone, attitude, or ethnicity. No judgment. No exceptions.
Fuel Self-Expression
With makeup for every shade, attitude, and ethnicity, we're here to empower you to express yourself and embrace your true beauty.
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